Freelancer PPC Services

Ewebsoft provides PPC management for high ROI through the best competitive and analysis keywords. 

We are managing PPC campaigns across the globe through monitoring and testing and best-targeting keywords. 

We can manage your campaign whether you have a low or high budget. Through the PPC campaign, your website comes in a web presence. For any Ecommerce website web traffic is most important to grow your business.

Ewebsoft ensures you that you will get high web traffic through PPC which is the best way to put 

your advertising on Google. We set up your account and manage your campaign. We will provide you the best keywords for your business.

Ewebsoft's PPC campaign includes Account setup, ad copy development, Bid setup, Landing page selection, and implementation of conversion tracking code. For the setup campaign, we will take prior action such as keyword research, ad copy development, Bid setup, landing page selection, and implementation of conversion tracking code.

We take special care of your project such as landing page optimization and creating a new landing page (Recommendations). We create weekly performance reports. We are providing email support, chat, and phone support 24*7 to our clients.

If you're looking for Freelancer PPC (Pay-Per-Click) services, here's a clear breakdown of what they involve, what to look for, and how to find the right freelancer:

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✅ What Freelancer PPC Services Include

1. Campaign Strategy & Setup

   • Keyword research

   • Audience targeting

   • Ad copywriting

   • Campaign structuring (Search, Display, Shopping, YouTube, etc.)

2. Platform Management

   • Google Ads

   • Bing Ads

   • Facebook/Instagram Ads

   • LinkedIn Ads

   • TikTok/YouTube Ads

3. Ongoing Optimization

   • A/B testing (ads, landing pages)

   • Bid adjustments

   • Negative keyword management

   • Budget reallocation

   • Conversion rate optimization (CRO)

4. Analytics & Reporting

   • Performance tracking (CTR, CPC, CPA, ROAS)

   • Google Analytics integration

   • Custom reports and insights

5. Remarketing

   • Dynamic remarketing ads

   • Funnel-based audience segmentation

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 Skills to Look for in a Freelancer

• Google Ads Certification

• Facebook Blueprint Certification (Meta Ads)

• Experience with tools like Google Analytics, SEMrush, Ahrefs

• Copywriting and CRO experience

• Past PPC performance data or case studies

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🔍 Where to Find Freelancer PPC Experts

• Upwork – Filter by PPC specialists with relevant certifications.

• Fiverr – Quick gigs and ongoing services; review portfolios carefully.

• Toptal – Premium vetted freelancers (higher budget).

• Freelancer.com – Variety of freelancers, good for budget flexibility.

• LinkedIn – Search or post for freelance PPC consultants.

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💰 Typical Pricing

• Hourly: $25 – $100+/hr

• Monthly Retainer: $300 – $2,000+, depending on campaign size

• Project-Based: $500 – $5,000+ for setup and optimization

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✍️ What to Ask Before Hiring

• What platforms are you experienced with?

• Can you share case studies or results?

• What’s your strategy for lowering CPC and improving ROI?

• How do you measure success?

• What tools do you use for tracking and reporting?

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Would you like help crafting a job post, reviewing freelancer profiles, or creating a PPC strategy?

Pay Per Click

There are many factors that go into managing a Google Ad words Account that requires careful consideration and adjustments to get the best results and Return on Investment. These Adjustments are explained in detail below (in no particular order):

Keyword Selection: - The process of finding the correct keywords to target, and those that give the best Return on Investment.

Keyword Matching:- Making use of keyword matching options available including broad match, phrase match, exact match, and negative match as well as employing embedded matching where necessary.

Position Preference:- Selection of the preferred preference of your ads to attract the visitors who are most likely to 'convert' into paying customers.

Country/Region targeting:- We can target your ads to specific countries and change those ads depending on their intended audience.

Language Targeting:- Target your ads to only people who speak a certain language.

Start/End Dates:- Specify start and end dates for your campaigns.

Budget:- Preset a specific amount to be spent daily on your entire account or across various campaigns.

Ad Scheduling:- Run your ads at certain times of the day, or certain days per week to maximize ROI.

Google Networks:- Choose to show your ads only on Google, Google's Search Network, and the Content Network.

Keyword Bids:- Manage bids on each individual keyword as well as set the price for content bids on Google's Content Network.

Exclude Sites:- Exclude sites to show your ads on Google's Content Network or choose those that you wish to display your ads on.

Campaign Creation:-Create different campaigns to maximize your ROI. Separate countries to target, languages to target, create separate budgets for different departments in your company, etc.

Ad Group Creation:- Create unique Ad Groups for different products or services.

Conversion Tracking:- Monitor conversions from a visitor to a paying customer or determine your own conversions such as a series of page views, signup to a newsletter, or a website inquiry.

Cross Channel Tracking:- Track other online advertising campaigns through your Google Ad words Account. Yahoo Search Marketing, Banner Ads, email campaigns, etc.

Analytics Setup/Monitoring:- Track your visitors with Google Analytics to view a huge range of information including:

• 
  
• Daily Visitors
• Visits & Page View Tracking
• Goal Conversion Tracking (Requires additional setup)
• Absolute Unique Visitors
• Visitor Loyalty
• Visitor Regency
• New vs. Returning
• Referring Source
• Geo Location
• Network Location
• Language
• Domains
• CPC Analysis
• Ad Words Analysis
• Overall Keyword Conversion
• Ad Words Keywords Positions
• CPC vs. Organic Conversions
• Ad Version Testing
• Top Content
• Dynamic Content
• Depth of Visit
• Length of Visit
• Entrance Bounce Rates
• Top Exit Points
• Goal Tracking (Requires additional setup)
• Browser Versions
• Platform Versions
• Screen Resolutions
• and More!!!

All this information is combined into a successful advertising campaign that will reduce the number of impressions, reduce your Cost Per Click (CPC), increase your Click Through Rate (CTR), increase your quality score, and increase your Return On Investment (ROI).

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's a cost-effective way to drive targeted traffic to websites, especially when combined with a well-optimized landing page.

🔍 How PPC Works

In PPC advertising, advertisers bid on keywords relevant to their target audience. When users search for those keywords, the search engine displays ads related to them. Advertisers pay a predetermined amount when their ad is clicked. This model is commonly used on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. 

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💡 Key Features of PPC Advertising

• Keyword Targeting: Selecting relevant keywords ensures your ads appear to users interested in your offerings.

• Ad Extensions: Enhance your ads with additional information like phone numbers, site links, and customer reviews to improve visibility.

• Quality Score: Search engines assign a quality score to ads based on relevance, click-through rate, and landing page quality. Higher quality scores can lead to lower costs per click.

• Ad Scheduling: Control when your ads appear to maximize effectiveness by targeting specific times and days. 

• Remarketing: Reach users who have previously visited your site, increasing the chances of conversion. 

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✅ Benefits of PPC Advertising

• Immediate Results: PPC ads can generate traffic almost instantly once the campaign is live. 

• Targeted Advertising: Advertisers can target specific demographics, locations, and times of day to reach their ideal audience.

• Cost Control: PPC allows for precise budget management, enabling advertisers to set daily and monthly spending limits. 

• Measurable ROI: PPC campaigns provide detailed analytics, making it easy to track performance and calculate ROI.

• Enhanced Brand Visibility: Even if users don’t click on the ads, appearing at the top of search results can boost brand awareness.

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⚠️ Challenges in PPC Advertising

• Click Fraud: Fraudulent clicks can deplete an advertiser's budget without generating genuine interest. Search engines implement automated systems to guard against such activities.

• Competitive Bidding: In highly competitive industries, the cost per click can escalate, affecting the return on investment. 

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📈 Getting Started with PPC

To launch a successful PPC campaign:

1. Define Goals: Determine what you want to achieve, such as increasing sales or generating leads. 

2. Choose Platforms: Select platforms that align with your target audience, like Google Ads or Facebook Ads. 

3. Set Budget: Establish a daily or monthly budget that aligns with your marketing objectives. 

4. Create Ads: Develop compelling ads with clear calls to action. 

5. Monitor and Optimize: Regularly review performance metrics and adjust campaigns to improve results.

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PPC advertising offers a flexible and measurable approach to digital marketing, allowing businesses to reach their target audience effectively. By understanding its components and best practices, you can leverage PPC to achieve your marketing goals.

Pay Per Click Management Techniques

 What Is Pay Per Click 

Pay Per Click or PPC has really gotten popular over the years.  It's an incredible tool when used correctly.  If you're not sure what you're doing, it can be a big waste of money.  On this page, I will share the things that I have learned from trial and error, and from reading and studying the topic.  For those that are new let me explain how it works.  I'm sure you've done tons of searches on Google, Yahoo, Bing, etc.  When you type in the term you are looking for and hit search, you will get a list of results.  The results at the very top and down the right side will be paid ads.  The results down the left will be the natural results or the organic results.  With all the millions of searches being done every day, wouldn't it be great to have your ad at the top?  Well with PPC you can.  With PPC you are bidding on keywords that are relevant to your ad. 

If you sell lamps, then you would want to bid on keywords such as lamps for sale, bargain lamps, and quality lamps, and you get the picture.  When someone searches for one of these terms your ad will appear somewhere in the top or right side of the search result.  Where your ad appears depends on how much you bid for that keyword.  If you are the highest bidder you will be at the top left.  If you are the lowest you might not appear until the second page of the results.  Sounds a bit confusing at first but it's not. 

The reason this is a great tool is it lets you target the keywords you will bid on, you create your ads based on these keywords, and you only pay if someone clicks on your ad.  You also get to set your budget.  You can decide that the most you will pay each time your ad is clicked on is .24 cents.  You can also set a limit of $5.00 dollars a day.  When your limit is up your ads will stop displaying for the rest of the day.  If your going to spend money on advertising then this is a great way to go.

Pay Per Click Management Techniques:

Many clients believe that it is relatively easy to manage a Google Ad words account. When using Google's Starter Edition account, this may well be the case. But when we factor in Google's philosophy on Ad Placement, being that the number one position is the best place to be, then there may be a conflict of interests.

Google may be correct that the most clicks will be achieved when positioned at number one, however, this does not necessarily mean that the client will get the best return on investment (ROI).

Contrary to popular belief, advertising in Google Ad Words is not all about how big your budget is. Google Ad Words is a very sophisticated system in that it will reward you if your products/services are more relevant than your competitors to any given search phrase.

Google Ad Word rates its ads on the ‘quality score’ that they achieve. This ‘quality score’ is a ranking system devised by Google to rank all advertisers equally, even if one advertiser's budget is much higher than another advertiser's. However, you must provide quality content/products/services and an optimized Ad Words account in order to get a higher ‘quality score’.The quality score takes into account many factors. These factors include:

Click Through Rate (CTR) – This is equal to the number of clicks divided by the number of impressions.

Max Cost Per Click (CPC) – This is the maximum bid placed on any particular keyword.

Ad Text – The relevancy of the ad text in relation to the keyword phrase typed into the search engine.

Landing Page – The relevancy of the content on the landing page (where the ad points the user to) to the keyword used and the ad clicked on.

Below is an example that shows the placement of ads belonging to four different advertisers when we take into account their CTR, max CPC, and Quality Score:

	Max CPC	CTR	Quality Score	Ad Position
Advertiser 1	0.55	5.8	3.19	1
Advertiser 2	2.05	1.5	3.06	2
Advertiser 3	3.80	0.6	2.28	3
Advertiser 4	1.20	1.8	2.16	4

As you can see from the example above, Advertiser 1 is actually spending the least amount, while still achieving the top advertising position, thanks to a high CTR, and thus the highest quality score. Although Advertiser 3 is spending the most, he only achieves 3rd position because his Ad Words account is poorly optimized, having the lowest CTR out of the competing advertisers. From this, you can see how important it is to maintain a high-quality score to achieve the best ROI.

Here are key Pay-Per-Click (PPC) management techniques that are essential for running high-performing campaigns across platforms like Google Ads, Bing Ads, and social media:

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🔍 1. Thorough Keyword Research

• Use tools like Google Keyword Planner, SEMrush, or Ahrefs.

• Focus on high-intent keywords.

• Use long-tail keywords for cheaper CPC and better targeting.

• Organize keywords into tight, themed ad groups.

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🚫 2. Negative Keyword Management

• Regularly add irrelevant or underperforming search terms as negative keywords.

• Helps prevent wasted ad spend and improves CTR.

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📝 3. Compelling Ad Copy

• Use attention-grabbing headlines and emotional triggers.

• Include benefits, not just features.

• Use strong CTAs (e.g., “Get a Free Quote,” “Shop Now”).

• A/B test ad variations.

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📱 4. Ad Extensions Optimization

• Sitelinks, Callouts, Structured Snippets, Call Extensions, etc.

• Improve ad real estate and click-through rate (CTR).

• Tailor extensions to different ad groups or campaigns.

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📊 5. Conversion Tracking & Analytics

• Use Google Tag Manager to set up conversion tracking.

• Link Google Ads with Google Analytics.

• Monitor metrics like:

  • CTR

  • CPC

  • CPA

  • ROAS

  • Impression Share

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🎯 6. Audience Targeting & Segmentation

• Use demographic, geographic, and device targeting.

• Leverage in-market and custom intent audiences.

• Use remarketing lists to re-engage past visitors.

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💡 7. Landing Page Optimization

• Match landing page content to ad copy and keywords.

• Improve load time and mobile responsiveness.

• Include clear CTAs and trust signals (reviews, guarantees).

• A/B test headlines, images, and forms.

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🔄 8. Bid Strategy Management

• Use automated bidding strategies (e.g., Target CPA, ROAS) if appropriate.

• Adjust bids based on performance by:

  • Device

  • Location

  • Time of day

  • Audience segment

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📅 9. Routine Performance Audits

• Weekly or bi-weekly checks for:

  • High-cost/low-converting keywords

  • Underperforming ads

  • Quality Score drops

• Reallocate budget to best-performing campaigns.

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🧠 10. Use of Scripts and Automation

• Google Ads scripts for:

  • Budget alerts

  • Pausing low-performing keywords

  • Auto-adjusting bids

• Rules and automated rules can simplify management.

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Would you like a template for a PPC audit, a campaign optimization checklist, or help with a specific ad platform like Google Ads or Meta Ads?