Meta Description Tag:- Meta
description is the HTML text which explains web page content. It increases
the possibility of user clicks. This means to say it increases the click-through rates of web pages. The most favorable character limit for a meta description
tag is 160-169 characters including space.
Meta Keywords:- Meta keywords are the part which also important in on-page SEO. This part helps to boost keyword ranking in other famous search engines like Yahoo, Bing, MSN, Ask, etc. So we can say the appearance of meta keywords can increase the possibility of better ranking in other search engines.
Many people forget to include meta descriptions for
their pages. These descriptions are an important place to include relevant
keywords for your content, as these are used within the search results when
your page is listed. For instance, if we continue to use the ‘Chocolate Cake
Recipe’ example, then a good meta description for that page would include those
keywords and related ones. So, “This easy chocolate cake recipe is possibly the
most delicious, mouth-watering, chocolate cake ever made.” would be a great
meta description to use, as it is relatively short, whilst containing a number
of specific keywords.
Meta Keywords:- Meta keywords are the part which also important in on-page SEO. This part helps to boost keyword ranking in other famous search engines like Yahoo, Bing, MSN, Ask, etc. So we can say the appearance of meta keywords can increase the possibility of better ranking in other search engines.
For each of your pages, you can include a set of keywords
in the form of meta tags. These should be all the relevant keywords of
your content, which you will have researched previously.
I use a Word Press plug-in on my sites called ‘All In One
SEO Pack’. This allows me to enter all of my meta tag keywords, meta
description, and page title at the bottom of each of my posts
before publishing. This simply inserts all of the information into your page
HTML format for you, making your life a little easier.
URL Structure: - Including search
engine-friendly URLs for each of your pages is highly recommended, as
these bring better crawling. Shorter URLs seem to perform better in search
engine results, however, that is not the only factor. URLs that include targeted
keywords, also perform better. The location of these keywords can also be a
major influence.
Heading Tag:- This tag represents the
different sections of web page content. Head tag help search engine spider
relevancy between heading tags and web page content. Including that, it also gives
an idea to the user about web page content.
you should break up your content into smaller
sections & paragraphs to make it easier for people to read. These sections
can be given heading, which is where H1, H2, H3, H4, etc. tags are
used.