Digital marketing is one of the few exciting industries
where the demand for skilled professionals is higher than the supply. A key
aspect of digital marketing is the creation and implementation of your digital
marketing strategies.
The Diploma in Digital Strategy and Planning introduces
you to digital communications and helps you to develop a measured and
well-considered strategy and coherent plan for your organization, that will
stand up to the rigor and scrutiny of board-level decision-making.
The Digital Marketing Institute's ethos is to take digital knowledge direct from industry leaders; they design and teach our formalized, accredited syllabus so you learn real skills that will drive your career forward in digital marketing.
The Professional Diploma in Strategy and Planning is
aimed at anyone involved with planning a digital strategy for their organization,
or who is likely to be involved in this area in the future and would like a
comprehensive understanding of the field.
As the digital marketing landscape continues to grow at a
rapid pace, marketers are faced with new challenges and opportunities within
this digital age.
The Digital Marketing Course is an initiative designed to
educate students in the area of Digital
Marketing.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge.
Over the last few years, customers have been spending an
increasing amount of time on digital platforms. The smartphone revolution in recent years has meant that customers are in a digital mode 24*7 and in
touch with all the happenings of the outside world through social media
channels and numerous other digital applications. Given this scenario, it is
only natural for brands to allocate a bigger chunk of their marketing budgets
to digital marketing. Brands can now reach their customers on digital marketing
channels at a fraction of the cost that they spend on traditional marketing
channels. A digital marketing channel also gives a brand the ability to measure
the effectiveness of a marketing campaign and thus optimize its marketing
spending. This is not always possible in traditional media channels.
With brands always on the lookout for innovative ways to
design their Digital marketing platform, there are now many digital agencies
looking to offer their services in Display Advertising, Search Engine Marketing,
Social media marketing, and Analytics. Both the brands and the agencies need
employees who understand digital as a medium and can come up with new ideas to
provide value to their clients. This is where a course on Digital marketing is
essential. Designed by the MICA faculty, this course aims to provide a holistic
understanding of various Digital marketing channels that will help the
participants design effective Digital marketing campaigns for their brands.
