SEO On Page Technique

Generally, H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword-rich headlines are more useful than generic ones. Make sure you write keyword-rich headings in the order of priority in H1, H2, and H3 title tags. They are used by many crawlers to differentiate important content.

XML Sitemap:- Many webmasters think that XML sitemap is useless in SEO. It is the important part of the website which help the website in indexing and making a website accessible to users and search engine crawler.

Image ALT Tag:- With the all on-page parts image alt tag also plays a very important role in website ranking. Search engine crawlers cannot read images without this tag. So we can say image alt helps the crawler to read about the image. It is also helpful to boost keyword ranking with images.

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilize these images to help improve your site's SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

Internal Linking: - People often think that the only links that count are those from other websites. While these links are important, they are not the only important links!

Placing links to your other website pages is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google Page Rank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

Summary

These 8 techniques are just some of the ways that you can improve your on-page SEO. Anyone used independently of the others won’t make much difference to your site ranking, however, when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

On-Page SEO techniques are the foundation for helping search engines understand your website content and improving rankings. Here's a complete list of essential on-page SEO techniques to boost visibility, traffic, and engagement:

✅ 1. Title Tag Optimization

• Include the primary keyword naturally.

• Keep it under 60 characters.

• Make it engaging and click-worthy.

• Example:
  Good: Affordable SEO Services for Small Businesses | BrandName

✅ 2. Meta Description

• Summarize the page content (up to 155–160 characters).

• Include a call to action (e.g., “Learn more,” “Get a free quote”).

• Incorporate target keywords naturally.

✅ 3. URL Structure

• Keep URLs short, clean, and keyword-rich.

• Use hyphens (not underscores) between words.
  Example: /seo-services/new-york

✅ 4. Heading Tags (H1–H6)

• Use only one H1 tag per page (should include the main keyword).

• Use H2–H6 to structure content for readability and SEO.

• Organize content in a logical hierarchy.

✅ 5. Keyword Optimization

• Naturally place the primary keyword in:

  • First 100 words

  • At least one subheading (H2 or H3)

  • Throughout the content (but avoid keyword stuffing)

• Use LSI (Latent Semantic Indexing) keywords to add context.

✅ 6. Internal Linking

• Link to other relevant pages on your site using descriptive anchor text.

• Helps with crawlability, user navigation, and authority distribution.

✅ 7. External (Outbound) Linking

• Link to reputable sources to back up claims or data.

• Opens relationship-building opportunities and increases trust signals.

✅ 8. Image Optimization

• Use descriptive file names and alt text with keywords.

• Compress images to improve page speed (use tools like TinyPNG or WebP).

• Add captions if helpful for users.

✅ 9. Mobile-Friendliness

• Use responsive design.

• Test with Google’s Mobile-Friendly Test.

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✅ 10. Page Speed Optimization

• Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse.

• Techniques:

  • Minify CSS/JS/HTML

  • Use lazy loading for images

  • Enable browser caching

  • Use a CDN

✅ 11. Content Quality & Structure

• Write unique, original content that provides real value.

• Use bullet points, short paragraphs, and multimedia (videos, infographics).

• Include FAQ sections to target featured snippets.

✅ 12. Schema Markup (Structured Data)

• Add schema.org markup for:

  • Articles

  • Reviews

  • Products

  • FAQs

• Helps generate rich snippets in search results.

✅ 13. User Engagement Optimization

• Add clear CTAs (calls to action).

• Use interactive content (quizzes, videos).

• Reduce bounce rate with strong opening sections and related links.

Would you like a checklist PDF, an on-page SEO audit template, or help optimizing a specific page?