off-page SEO refers to activities outside the boundaries of the webpage. The most important are:
• Link Building
• Social Media
• Social bookmarking
We will look at these in detail below but first, let me explain the importance and benefits of off-page SEO.
Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors, and off-page SEO.
Off-page SEO gives them a very good indication of how the World (other websites and users) perceive the particular website. A website that is useful is more likely to have references (links) from other websites; it is more likely to have been mentioned on social media (Facebook likes, tweets, Pins, +1’s, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
A successful off-site SEO strategy will generate the following benefits for website owners:
Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.
More exposure – Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc.
• Link Building
• Social Media
• Social bookmarking
We will look at these in detail below but first, let me explain the importance and benefits of off-page SEO.
Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors, and off-page SEO.
Off-page SEO gives them a very good indication of how the World (other websites and users) perceive the particular website. A website that is useful is more likely to have references (links) from other websites; it is more likely to have been mentioned on social media (Facebook likes, tweets, Pins, +1’s, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
A successful off-site SEO strategy will generate the following benefits for website owners:
Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.
More exposure – Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc.
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