If you're looking for Freelancer PPC (Pay-Per-Click) services, here's a clear breakdown of what they involve, what to look for, and how to find the right freelancer:
✅ What Freelancer PPC Services Include
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Campaign Strategy & Setup
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Keyword research
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Audience targeting
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Ad copywriting
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Campaign structuring (Search, Display, Shopping, YouTube, etc.)
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Platform Management
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Google Ads
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Bing Ads
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Facebook/Instagram Ads
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LinkedIn Ads
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TikTok/YouTube Ads
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Ongoing Optimization
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A/B testing (ads, landing pages)
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Bid adjustments
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Negative keyword management
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Budget reallocation
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Conversion rate optimization (CRO)
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Analytics & Reporting
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Performance tracking (CTR, CPC, CPA, ROAS)
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Google Analytics integration
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Custom reports and insights
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Remarketing
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Dynamic remarketing ads
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Funnel-based audience segmentation
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Skills to Look for in a Freelancer
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Google Ads Certification
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Facebook Blueprint Certification (Meta Ads)
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Experience with tools like Google Analytics, SEMrush, Ahrefs
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Copywriting and CRO experience
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Past PPC performance data or case studies
🔍 Where to Find Freelancer PPC Experts
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Upwork – Filter by PPC specialists with relevant certifications.
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Fiverr – Quick gigs and ongoing services; review portfolios carefully.
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Toptal – Premium vetted freelancers (higher budget).
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Freelancer.com – Variety of freelancers, good for budget flexibility.
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LinkedIn – Search or post for freelance PPC consultants.
💰 Typical Pricing
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Hourly: $25 – $100+/hr
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Monthly Retainer: $300 – $2,000+, depending on campaign size
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Project-Based: $500 – $5,000+ for setup and optimization
✍️ What to Ask Before Hiring
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What platforms are you experienced with?
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Can you share case studies or results?
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What’s your strategy for lowering CPC and improving ROI?
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How do you measure success?
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What tools do you use for tracking and reporting?
Would you like help crafting a job post, reviewing freelancer profiles, or creating a PPC strategy?


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