Freelancer PPC Services

Ewebsoft provides PPC management for high ROI through the best competitive and analysis keywords. 

We are managing PPC campaigns across the globe through monitoring and testing and best-targeting keywords. 

We can manage your campaign whether you have a low or high budget. Through the PPC campaign, your website comes in a web presence. For any Ecommerce website web traffic is most important to grow your business.

Ewebsoft ensures you that you will get high web traffic through PPC which is the best way to put 

your advertising on Google. We set up your account and manage your campaign. We will provide you the best keywords for your business.

Ewebsoft's PPC campaign includes Account setup, ad copy development, Bid setup, Landing page selection, and implementation of conversion tracking code. For the setup campaign, we will take prior action such as keyword research, ad copy development, Bid setup, landing page selection, and implementation of conversion tracking code.

We take special care of your project such as landing page optimization and creating a new landing page (Recommendations). We create weekly performance reports. We are providing email support, chat, and phone support 24*7 to our clients.

Pay Per Click

There are many factors that go into managing a Google Ad words Account that requires careful consideration and adjustments to get the best results and Return on Investment. These Adjustments are explained in detail below (in no particular order):

Keyword Selection: - The process of finding the correct keywords to target, and those that give the best Return on Investment.

Keyword Matching:- Making use of keyword matching options available including broad match, phrase match, exact match, and negative match as well as employing embedded matching where necessary.

Position Preference:- Selection of the preferred preference of your ads to attract the visitors who are most likely to 'convert' into paying customers.

Country/Region targeting:- We can target your ads to specific countries and change those ads depending on their intended audience.

Language Targeting:- Target your ads to only people who speak a certain language.

Start/End Dates:- Specify start and end dates for your campaigns.

Budget:- Preset a specific amount to be spent daily on your entire account or across various campaigns.

Ad Scheduling:- Run your ads at certain times of the day, or certain days per week to maximize ROI.

Google Networks:- Choose to show your ads only on Google, Google's Search Network, and the Content Network.

Keyword Bids:- Manage bids on each individual keyword as well as set the price for content bids on Google's Content Network.

Exclude Sites:- Exclude sites to show your ads on Google's Content Network or choose those that you wish to display your ads on.

Campaign Creation:-Create different campaigns to maximize your ROI. Separate countries to target, languages to target, create separate budgets for different departments in your company, etc.

Ad Group Creation:- Create unique Ad Groups for different products or services.

Conversion Tracking:- Monitor conversions from a visitor to a paying customer or determine your own conversions such as a series of page views, signup to a newsletter, or a website inquiry.

Cross Channel Tracking:- Track other online advertising campaigns through your Google Ad words Account. Yahoo Search Marketing, Banner Ads, email campaigns, etc.

Analytics Setup/Monitoring:- Track your visitors with Google Analytics to view a huge range of information including:

• 
  
• Daily Visitors
• Visits & Page View Tracking
• Goal Conversion Tracking (Requires additional setup)
• Absolute Unique Visitors
• Visitor Loyalty
• Visitor Regency
• New vs. Returning
• Referring Source
• Geo Location
• Network Location
• Language
• Domains
• CPC Analysis
• Ad Words Analysis
• Overall Keyword Conversion
• Ad Words Keywords Positions
• CPC vs. Organic Conversions
• Ad Version Testing
• Top Content
• Dynamic Content
• Depth of Visit
• Length of Visit
• Entrance Bounce Rates
• Top Exit Points
• Goal Tracking (Requires additional setup)
• Browser Versions
• Platform Versions
• Screen Resolutions
• and More!!!

All this information is combined into a successful advertising campaign that will reduce the number of impressions, reduce your Cost Per Click (CPC), increase your Click Through Rate (CTR), increase your quality score, and increase your Return On Investment (ROI).

Pay Per Click Management Techniques

 What Is Pay Per Click 

Pay Per Click or PPC has really gotten popular over the years.  It's an incredible tool when used correctly.  If you're not sure what you're doing, it can be a big waste of money.  On this page, I will share the things that I have learned from trial and error, and from reading and studying the topic.  For those that are new let me explain how it works.  I'm sure you've done tons of searches on Google, Yahoo, Bing, etc.  When you type in the term you are looking for and hit search, you will get a list of results.  The results at the very top and down the right side will be paid ads.  The results down the left will be the natural results or the organic results.  With all the millions of searches being done every day, wouldn't it be great to have your ad at the top?  Well with PPC you can.  With PPC you are bidding on keywords that are relevant to your ad. 

If you sell lamps, then you would want to bid on keywords such as lamps for sale, bargain lamps, and quality lamps, and you get the picture.  When someone searches for one of these terms your ad will appear somewhere in the top or right side of the search result.  Where your ad appears depends on how much you bid for that keyword.  If you are the highest bidder you will be at the top left.  If you are the lowest you might not appear until the second page of the results.  Sounds a bit confusing at first but it's not. 

The reason this is a great tool is it lets you target the keywords you will bid on, you create your ads based on these keywords, and you only pay if someone clicks on your ad.  You also get to set your budget.  You can decide that the most you will pay each time your ad is clicked on is .24 cents.  You can also set a limit of $5.00 dollars a day.  When your limit is up your ads will stop displaying for the rest of the day.  If your going to spend money on advertising then this is a great way to go.

Pay Per Click Management Techniques:

Many clients believe that it is relatively easy to manage a Google Ad words account. When using Google's Starter Edition account, this may well be the case. But when we factor in Google's philosophy on Ad Placement, being that the number one position is the best place to be, then there may be a conflict of interests.

Google may be correct that the most clicks will be achieved when positioned at number one, however, this does not necessarily mean that the client will get the best return on investment (ROI).

Contrary to popular belief, advertising in Google Ad Words is not all about how big your budget is. Google Ad Words is a very sophisticated system in that it will reward you if your products/services are more relevant than your competitors to any given search phrase.

Google Ad Word rates its ads on the ‘quality score’ that they achieve. This ‘quality score’ is a ranking system devised by Google to rank all advertisers equally, even if one advertiser's budget is much higher than another advertiser's. However, you must provide quality content/products/services and an optimized Ad Words account in order to get a higher ‘quality score’.The quality score takes into account many factors. These factors include:

Click Through Rate (CTR) – This is equal to the number of clicks divided by the number of impressions.

Max Cost Per Click (CPC) – This is the maximum bid placed on any particular keyword.

Ad Text – The relevancy of the ad text in relation to the keyword phrase typed into the search engine.

Landing Page – The relevancy of the content on the landing page (where the ad points the user to) to the keyword used and the ad clicked on.

Below is an example that shows the placement of ads belonging to four different advertisers when we take into account their CTR, max CPC, and Quality Score:

	Max CPC	CTR	Quality Score	Ad Position
Advertiser 1	0.55	5.8	3.19	1
Advertiser 2	2.05	1.5	3.06	2
Advertiser 3	3.80	0.6	2.28	3
Advertiser 4	1.20	1.8	2.16	4

As you can see from the example above, Advertiser 1 is actually spending the least amount, while still achieving the top advertising position, thanks to a high CTR, and thus the highest quality score. Although Advertiser 3 is spending the most, he only achieves 3rd position because his Ad Words account is poorly optimized, having the lowest CTR out of the competing advertisers. From this, you can see how important it is to maintain a high-quality score to achieve the best ROI.

SEO On Page Technique

Generally, H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword-rich headlines are more useful than generic ones. Make sure you write keyword-rich headings in the order of priority in H1, H2, and H3 title tags. They are used by many crawlers to differentiate important content.

XML Sitemap:- Many webmasters think that XML sitemap is useless in SEO. It is the important part of the website which help the website in indexing and making a website accessible to users and search engine crawler.

Image ALT Tag:- With the all on-page parts image alt tag also plays a very important role in website ranking. Search engine crawlers cannot read images without this tag. So we can say image alt helps the crawler to read about the image. It is also helpful to boost keyword ranking with images.

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilize these images to help improve your site's SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

Internal Linking: - People often think that the only links that count are those from other websites. While these links are important, they are not the only important links!

Placing links to your other website pages is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google Page Rank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

Summary

These 8 techniques are just some of the ways that you can improve your on-page SEO. Anyone used independently of the others won’t make much difference to your site ranking, however, when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

On Page SEO

Meta Description Tag:- Meta description is the HTML text which explains web page content. It increases the possibility of user clicks. This means to say it increases the click-through rates of web pages. The most favorable character limit for a meta description tag is 160-169 characters including space.

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth-watering, chocolate cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

Meta Keywords:- Meta keywords are the part which also important in on-page SEO. This part helps to boost keyword ranking in other famous search engines like Yahoo, Bing, MSN, Ask, etc. So we can say the appearance of meta keywords can increase the possibility of better ranking in other search engines.

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

I use a Word Press plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description, and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.

URL Structure: - Including search engine-friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however, that is not the only factor. URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence.

Heading Tag:- This tag represents the different sections of web page content. Head tag help search engine spider relevancy between heading tags and web page content. Including that, it also gives an idea to the user about web page content.

you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

On Page Search Engine Optimization Techniques

There are two main factors in search engine optimization. On-page Optimization and Off-page Optimization. Both factors are connected with each other for website search engine ranking. It is very important to optimize both techniques for better website ranking in search engines. On-page optimization helps us to create website search SE0 and is search engine friendly, off-page assists us to create quality backlinks for great ranking.

Some page On Page Search Engine Optimization techniques and their output:- 

Meta Title Tag:- Meta title tag describes the web page content. It is the most important part of page SEQ. Title tag with the appearance of keywords makes it easy to keywords ranking. We can find titles in three places external websites, search engine result pages, and browsers.

Character Limit: - Google prefers a character limit of less than 70 characters including space. With this character limit Google displays in search results.

Title Structure: - <title>Primary Keyword I Secondary Keyword I Brand Name </title>

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc.

This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

On Page SEO Services India

SEO is a technique that helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

SEO Freelancer India is in Faridabad India based SEO offering World Wide Search Engine Optimization and Internet Marketing Services. SEO Services guarantee top 10 search engine ranking in all major search engines like Google, Yahoo, MSN, etc. For more information-mithleshkumar9266864196@gmail.com & Call Us 9266864196

Affordable SEO Services By SEO Freelancer India

SEO Freelancer India is in Faridabad India based SEO offering World Wide Search Engine Optimization and Internet Marketing Services. SEO Services guarantee top 10 search engine ranking in all major search engines like Google, Yahoo, MSN, etc. For more information-mithleshkumar9266864196@gmail.com & Call Us 9266864196

SEO Freelancer India has Grouth - A Best Promote Your Website.

SEO Freelancer India is a freelancer that provides you build your website Our SEO Services are cheap and affordable to all types of websites as we have the location advantage of being in Faridabad. We combine solid Search Engine Optimization techniques with correct submissions to the major search engines in order to help our clients achieve their Search Engine placement goals. Since no two Websites are alike and the goals of each business and organization differ, we develop a customized Search Engine Optimization program for each Client. We provide our best Search Engine services.

Reach anywhere anytime at ease because 

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On-Page SEO Services:.

• Optimized titles and descriptions
• Proper URL Structures
• Optimized internal links
• Text Formatting (use of h1,h2,bold etc)
• Image optimization (image size, proper image names, use of ALT tag)
• Google analytic account set up
• Top quality fresh content (This is always the most important SEO factor!)
• External links (no broken links or links to ‘bad’ sites)
• User-friendly navigation (breadcrumbs, user sitemaps)
• Google analytic code implementation in the website
• Google webmaster tools creation
• Google Submission and Verification
• XML Sitemap Creation and Submission
• Home Page W3C Validation
• Broken/Dead Link Checking
• Canonical Tag Implementation
• Google Analytic Code Set Up
• Robot.txt optimization
• User-friendly 404 pages
• Fast-loading pages

Tricks of Offpage Seo and Improve your Site Ranking

 This is one of the best ways to build traffic for your website. In This Just We Need To submit our article links to Social Bookmarking sites like Reddit, StumbleUpon, Diigo, and Scoop. it, etc.

Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites updates frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.

6). Link Exchange

Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google's Page Rank algorithm. Beware of Black-Hats while doing exchanges.

7). Link Baiting

Link Baiting is another popular way of promoting your site. if you have copied/published another website’s content in your website then don’t forget to place their site link in your content as a reference. if your content is trustworthy, and others will copy and give you a link then This is another good way to increase your link popularity.

Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link

8). Cross-Linking

Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity, which is another major factor of the Google Page Rank algorithm. The best-known example of successful internal linking is Wikipedia. Also, try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.

9). Photo Sharing

Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic toward your website. Do this on major photo-sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

10). Video Promotions

Video Promotions is the best off-page Technique. Just Make a Video Related to Your Product and share/publish that video on YouTube, Metacafe, etc. So throw you can get a Link and Also Get Some Traffic.

Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public on YouTube, Metacafe, Dailymotion, etc.

11). Business Reviews

Write reviews about other businesses or ask your friends/clients to write a review of your business on major business review sites like Rateit All, Shvoong, Kaboodle, Stylefeeder, etc. 

12). Local Listings & Yellow Pages

Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc. 

13). Article Submission

Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually a slower process).

14). Press Release Promotion

If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.

15). Classifieds Submission

Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc. 

16). Social Shopping Network

If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

17). Answers

Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.) 

18). Document Sharing

Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.

19) CSS, W3C & RSS Directories Submission

If you have a web design site or offer services related to web design, submit your website to CSS and W3C website directories which may drive traffic toward your website. Also submit your website to RSS feed directories which, again, will help you attain more traffic.

20). Widget / Gadget Development

Develop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or on other popular social networking sites like Facebook and Myspace. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.

Note: Always keep in mind that you have to be very careful while implementing these Techniques. You should not spam or overdo it. Whatever you do, just plan and execute. Otherwise, you can see adverse effects.

Hope You Like this Off-Page SEO Technique Friends. So Just Follow Our Tricks of Offpage Seo and Improve Your Site Ranking …

Off Page SEO Activities

1). Community Creation in Social Networking Sites

This is one of my best SEO techniques.  it is the Process of Sharing your Website article or content over different social networking sites.

There are many social sites available where you can share your content, some of the top Social sites such as Facebook, Twitter, LinkedIn, etc…

Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.

2). Blogging

This Seo Off Page is also very good to increase Traffic. In this Technique, We Just Make another website and Leave a Link to that. There are different types of blog service provider sites are there like Blogger, Weebly, Tumbler, etc. These all are free where you can make your own blog and leave a link.

This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey to the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you're not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.

3). Forum Postings

Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka "Do-Follow Forums").

Forum Marketing is the best way to generate enough traffic. we can also say Forum Posting to Forum Marketing. Find Online Forums which are related to your Site Niche and get involved in the related community. Give the reply to threads, answer people's questions, etc. Try to Find out the “Do-Follow” Forums and Build link. So that Search engines Crawl your Site.

4). Search Engine Submission

Search Engine Submission is the most important part of off-Page Optimization. Without Submitting Your Website to the Search Engine SEO is nothing. So First Submit your site to the most popular search engine like Google, Yahoo, MSN, 

5). Directory Submission

Directory Submission is one of the best off-page techniques in which we used to submit our website title, link, and short description to the directory but it must be in the correct category. For example, if you submit Technology Website details then you should choose Technology Category. after submitting the directory moderator will moderate your site link and make approve it.

Many people may say that directory submission is dead. As far as I'm concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don't go for it.

Off-Page SEO Strategies to Build Your Online Reputation

What is off-page SEO?

Off-page SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

Let’s take it from the beginning…

As we all know, the Search Engine Optimization field is booming day to day with new inventions and innovations. People may not know that much of what they learned yesterday will be out of date by tomorrow. Unless one updates his knowledge by reading SEO news/articles, there is no doubt he'll lag back in the SEO race.

Being an SEO Professional, I hereby suggest some of the factors that deal with off-page SEO. I found this forum to be the best-suited place for sharing. Below is a list of some things most people may be familiar with, but I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and build an online reputation (branding) for your company/website so that you can survive in this competitive SEO world.

Note: These things have to be done after the completion of on-page SEO. Before doing these things you must be aware of your competitors who can able build a negative reputation against your company/website.

Off-page SEO is important as on-site SEO

To “follow” or “nofollow”

In addition to the above and in order to give webmasters a way to link to a website without passing any link juice (for example in the case of ads) search engines introduced what is known as the "nofollow" links. This is a special tag you can add to a link (for example <a href=http://www.abcsite.com rel="nofollow">Abc Site</a>) that tells search engines not to count the particular links as a vote to the referenced website.

This was done so that you can link other websites from yours without taking the risk of being caught for selling or exchanging links.

As a rule of thumb, you should add the nofollow tag on all your external links (within your pages) that go to websites you cannot trust 100%, to ALL your comment links, to ALL your blog roll links, and to ALL banner ad links.

First, you should understand that link building it’s not only a matter of quantity but it is a matter of quality as well. In other words, it no longer matters how many links are pointing to your website but it is more important from where these links are coming. For example, a link from a normal blog does not have the same weight as a link from the New York Times or a link from Matt Cutts's blog (head of Google Quality team) is not the same as a link from my blog.

If you ask Google they will tell you that any links pointing to your website has to be natural links. Natural links are exactly what their name implies. A website owner or blogger likes another website or blog and naturally adds a link to his/her blog.

Does this happen in reality or is it another myth?

It certainly does but you have to try really hard to get to this point. Take for example this blog, there are many incoming links because other webmasters find the content interesting and I also link to other sites in my articles because I find their content interesting and want to inform my readers about it. This is natural link building where a link has more value from the readers’ point of you rather than the search engine's point of view. The best way to attract links is to publish content (text, images, videos, infographics, etc) that other people would like to link. If natural links are what I have just described above, in which category do all other links belong?

They belong in the category of artificial links and by adopting such techniques you increase the risk of getting a manual or algorithmic penalty from Google.
Is guest blogging a valid way to build links?

Guest posting can be a valid way to get links back to your website provided that you don’t do it just for links and that you don’t overdo it. You can read these 2 articles to get a complete picture as to when to accept guest posts on your blog and when to guest post on other blogs.

Social Media

Social media is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “nofollow” but this does not mean that they do not have any value.

Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO.

Social Bookmarking

Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find websites like reddit.com, digg.com, stumbleupon.com, and scoop. it, and delicious.com (to name a few) to promote your content.

Conclusion

Off-page SEO is as important as on-site SEO. If you want your SEO Campaigns to be successful you have to do both. When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.

In the past, you could easily get thousands of links and rank higher but nowadays you have to do more than that.  My advice is to forget about link building together and put all your efforts into making a great website, promote it correctly and everything else will follow.

Link building is the most popular SEO method

Link Building Link building is the most popular off-page SEO method.  Basically, by building external links to your website, you are trying to gather as many ‘votes’ as you can so that you can bypass your competitors and rank higher. For example, if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information. Over the years webmasters were trying to build links to their websites so that they rank higher and they ‘invented’ a number of ways to increase link count. The most popular ways were:

Blog Directories – something like yellow pages but each entry was a link back to a website

Forum Signatures – Many people were commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature)

Comment link – The same concept as forum signatures where you comment on some other website or blog in order to get a link back. Even worse, instead of using your real name, you could use keywords so instead of writing ‘comment by Alex Chris’,  you wrote ‘comment by How to lose weight’ or anything similar.

Article Directories – By publishing your articles on an article directory you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.

Shared Content Directories – Websites like hubpages and infobarrel allowed you to publish content and in return, you could add a couple of links pointing to your websites.

Link exchange schemes – Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words, I could link your website to mine and you could do the same. In some cases you could even do more complicated exchanges by doing a 3-way link, in other words, I link to your website from my website but you link to my website from a different website. Notice that I used the past tense to describe all the above methods because not only they do not work today, you should not even try them because you are more likely to get a penalty rather than an increase in rankings (especially when it comes to Google).

The birth of black hat SEO

Link building was an easy way to manipulate the search engine algorithms and many spammers tried to take advantage of this by building link networks which gradually lead to the creation of what is generally known as black hat SEO. Google has become very intelligent in recognizing black hat techniques and with the introduction of Panda and Penguin, they have managed to solve the problem and protect their search engine from spammers. Of course, there are still exceptions but they are doing advances in every new release of their ranking algorithm and very soon none of these tricks will work.

Off Page Seo

off-page SEO refers to activities outside the boundaries of the webpage. The most important are:

• Link Building
• Social Media
• Social bookmarking

We will look at these in detail below but first, let me explain the importance and benefits of off-page SEO.

Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors, and off-page SEO.

Off-page SEO gives them a very good indication of how the World (other websites and users) perceive the particular website. A website that is useful is more likely to have references (links) from other websites; it is more likely to have been mentioned on social media (Facebook likes, tweets, Pins, +1’s, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

A successful off-site SEO strategy will generate the following benefits for website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

More exposure – Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc. 

Social Media Optimization, best strategy to enhance brand image

If you are a neoformed business organization and are looking for brand image enhancement through online methods, SMO services would be ideal for you. These service providers utilize your dormant accounts on social media networking sites to promote your business online which in turn leads to the generation of potential leads. Social Media Optimization takes place in a number of steps including:

•          Reviving the customer’s dormant accounts
•         Updating the information on them
•         Getting custom Facebook links
•         Transferring Twitter, Linkedin, and Facebook links on the company’s home page as per the rules and regulations crafted for business houses

The experts working with SMO Companies India, through sharing unique and relevant content in varied formats such as videos, blogs, and articles on platforms including Facebook, YouTube, Twitter, and Google Plus provide you a golden opportunity to get connected to your target audience and win their trust. They advertise your business on the wide web world through your fan page & groups which in turn leads to a noticeable increase in ROI.

Facebook

According to a rough estimate, around 500 million people are using Facebook. So, by promoting your website through your colleagues, family, and friends on Facebook, you can create a buzz in the online world. The professionals working with SMO Companies in India update your Facebook account by creating a welcome tab, business page cover, and face share icon on it, and allow you to come closer to your target audiences. Apart from that, they also increase your organic likes and post content on every alternate day.

Twitter

The Social Media Optimization Service providers at first make a business account with this micro-blogging site and then customize it according to your business design. By utilizing the templates provided to them, they create a superb profile page. Apart from this, some other services they offer are as follows:

•          Set up a Twitter account
•          Customize it
•          Customize its profile image

Youtube

They promote informative videos about your organization or products on your company’s blog and by delivering periodic newsletters blend them with your mailing list. Further, they connect your video on various social media platforms and play your video advertisements on youtube. Other various services they offer are:

•      Setting up of profile and customized logo
•      Uploading the customer’s video
•          Enhancing views on that video

LinkedIn

By integrating the custom look they have designed for your business and integrating with social networking sites, they offer you the chance to interact with your prospects directly and turn them into permanent clients. The services LinkedIn SMO provide are:

•      Making the profile page and customized logo and cover
•          Making of firm’s page
•      Providing updates on-page of the company