Thursday, 6 August 2015

Email Marketing SEO Freelancer India

Creating an email campaign can be as simple as adding names to a database, customizing an easy-to-use template, and looking at how effective your emails are via simple pie charts and bar graphs. Look for services that offer intuitive tools to help you quickly upload your list of contacts. You'll also want the flexibility to adjust the designs on your email marketing messages so that they reflect your company's image.

Email Marketing SEO Freelancer India

In addition to finding up-to-date designs, focus on products that are easy to learn and use so you can spend your time with your customers instead of with tech support. Below are the criteria we used to rank the best email marketing software.
Contact Management

It's important that you choose a service that is easy to use. The appearance and simplicity of the dashboard are going to determine how often you access the program to create campaigns. The ability to import existing mailing lists from other services, whether they are social media or email providers, is a big plus. The best email advertising services allow you to create custom demographic segments so you can reach the right customers with the most applicable message.

Email Creation

Before choosing a service, you'll want to make sure you can upload images, type your text, manipulate how your text displays, and add links and a social media share bar, among several other features. An effective email marketing company offers the professional features you need to create customer surveys, newsletters and other event emails.


Email Marketing Chart
Many email marketing solutions offer the flexibility to work either in a design format or directly with HTML. With most products, you can create an email message from scratch or choose from a large list of creative templates.

Sending & Reporting Features

Email marketing services provide reports, graphs and statistics that show you how your email campaign is doing. You can see how many customers open your emails and even which links they click on. You can see how many people unsubscribe and how many forward your emails to others. These reports also let you know how many emails bounce, meaning they didn't reach their intended destination, and you can tell how many are still unopened.
Some email services work with Google Analytics to give you even more data you can use to increase the success of your campaign. Most email marketing services help you maintain your list of contacts by automatically deleting email addresses that bounce.


Email Marketing India
Help & Support
A top-notch email marketing service provides help options to get you started, including a user manual, a wizard to walk you through the creation and monitoring of your email campaign, FAQs, a blog, tutorials and articles that explain how to create effective campaigns. Support should include the ability to contact the company by email, phone or live chat.
The reasons to invest in an email marketing service are easy to see. You can save money and have online reporting keep track of new and returning customers. Once you use it, you'll never be able to go back to outdated options like direct mail advertisements.

For Enquiry Click Here

Social Media Optimization, best strategy to enhance brand image

If you are a neo formed business organization and is looking for brand image enhancement through online methods, SMO services would be ideal for you. These service providers utilizes your dormant accounts on social media networking sites to promote your business online which in turn leads to generation of potential leads. Social Media Optimization take place in a number of steps including:

SMO services


  •   Reviving of the customer’s dormant accounts
  •   Updating of the information on them
  •  Getting custom facebook links
  •   Transferring Twitter, Linkedin, Facebook links on company’s home page as per the rules and regulations crafted for business houses

The experts working with SMO Companies India, through sharing unique and relevant content in varied formats such as videos, blogs, articles on platforms including Facebook, You Tube, Twitter and Google Plus provide you a golden opportunity to get connected to your target audience and win their trust. They advertise your business on wide web world through your fan page & groups which in turn leads to a noticeable increase in ROI.

Facebook

According to a rough estimate, around 500 million people are using Facebook. So, by promoting your website through your colleagues, family and friends on Facebook, you can create a buzz in online world. The professionals working with SMO Companies in India update your Facebook account by creating a welcome tab, business page cover, face share icon on it and allow you to come closer to your target audiences. Apart from that, they also increases your organic likes and post content on every alternate day.

SMO Companies IndiaTwitter

The Social Media Optimization Service providers at first make a business account with this micro blogging site and then customize it according to your business design. By utilizing the templates provided to then, they create a superb profile page. Apart from this, some other services they offer are as follows:
  •          Set up Twitter account
  •          Customize it
  •          Customize its profile image
Youtube

They promote the informative videos about your organization or products on your company’s blog and by delivering periodic newsletters blends it with your emailing list. Further, they connect your video on various social media platforms and play your video advertisements on you tube. Other various services they offer are:
  • Setting up of profile and customized logo
  • Uploading of the customer’s video
  •  Enhancing views on that video
LinkedIn

SMO

By integrating the custom look they have designed for your business and integrating with social networking sites, they offer you chance to interact with your prospects directly and turn then to permanent clients. The services in LinkedIn SMO they provide are:
  • Making of profile page and customized logo and cover
  •  Making of firm’s page
  • Providing updates on page of the company

For Enquiry Click Here

Tuesday, 4 August 2015

Off Page Seo

off-page SEO refers to activities outside the boundaries of the webpage. The most important are:

Link Building
Social Media
Social bookmarking

We will look at these in detail below but first let me explain about the importance and benefits of off-page SEO.

benefits of off-page SEO


Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.

Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

off-site SEO strategy


Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc. read continue

Link building is the most popular off-Page SEO method

Link Building Link building is the most popular off-Page SEO method.  Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can so that you can bypass your competitors and rank higher. For example if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information. Over the years webmasters were trying to build links to their websites so that they rank higher and they ‘invented’ a number of ways to increase link count. The most popular ways were:

off-Page SEO method


Blog Directories – something like yellow pages but each entry was a link back to a website

Forum Signatures – Many people where commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature)

Comment link – The same concept as forum signatures where you comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’,  you wrote ‘comment by How to lose weight’ or anything similar.

Article Directories – By publishing your articles on an article directory you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.

Link Building


Shared Content Directories – Websites like hubpages and infobarrel allowed you to publish content and in return you could add a couple of links pointing to your websites.

Link exchange schemes – Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words I could link your website from mine and you could do the same. In some cases you could even do more complicated exchanges by doing a 3-way link, in other words I link to your website from my website but you link to my website from a different website. Notice that I used the past tense to describe all the above methods because not only they do not work today, you should not even try them because you are more likely to get a penalty rather than an increase in rankings (especially when it comes to Google).

Panda and Penguin they have managed to solve the problem

The birth of black hat SEO

Link building was an easy way to manipulate the search engine algorithms and many spammers tried to take advantage of this by building link networks which gradually lead to the creation of what is generally known as black hat SEO. Google has become very intelligent in recognizing black hat techniques and with the introduction of Panda and Penguin they have managed to solve the problem and protect their search engine from spammers. Of course there are still exceptions but they are doing advances in every new release of their ranking algorithm and very soon none of these tricks will work. read continue